FSSAI Bans ORS: The Food Safety and Standards Authority of India (FSSAI) recently made a major decision that has shocked many food companies. The use of the word “ORS” in any food product has been completely banned. Previously, it was valid with certain conditions, but now an order has been issued to remove it completely.

Why was the word ORS banned

During festivals and summers, many juices and drinks bearing the word “ORS” are available in the market. Consumers often purchase these juices, mistaking them for genuine oral rehydration solutions (ORS). In reality, these were merely flavored beverages. This misconception was misleading consumers, and FSSAI took this decision to address this.

What did the FSSAI order say

FSSAI has directed the Food Safety Commissioners and Central Licensing Officers of all states and union territories that no food company will be allowed to use the word “ORS.” This rule will apply not only to product names, but also to trademarks and label designs to prevent consumer confusion.

What will be the benefit for consumers

This order will make it easier for consumers to distinguish between genuine medical “ORS” and conventional beverages. They will now be able to distinguish which product is intended solely for refreshment and which is a truly hydrating solution. This will promote both health safety and consumer awareness.

What will be the impact on companies

Brands that use the term “ORS” will now be required to completely change the names, packaging, and advertising of their products. This will impact companies’ marketing strategies, but it will also promote transparency and honesty. This move by FSSAI is considered important for protecting consumer interests in the food industry.

This decision by FSSAI is a major step towards consumer safety. This will make the names and labels of food products in the market more clear. Consumers will now be able to understand what they are purchasing. In the future, this regulation will further strengthen trust and integrity in India’s food industry.

Disclaimer: This article is for informational and public awareness purposes only. The information provided here is not a substitute for any official announcement. Always consult the official FSSAI website or notification for verification of any food product or label.