Google AdSense New RAC Policy Update 2025: If you use Google AdSense, this news is very important for you. Google recently made a major update to its AdSense for Search policy. It is now mandatory for all publishers to provide the Referrer Ad Creative (RAC) parameter. This new rule will come into effect on November 1, 2025.
What is the RAC parameter and why has it become more important
The RAC parameter will be necessary to tell Google the source of traffic to your website. If a user arrives at your site through an advertisement, link, network, or affiliate partner, you must provide the full and accurate text of that advertisement. This is intended to increase transparency.
Google explained the new rule with an example
Google provided an example to illustrate the new rule. Imagine an influencer is walking down the street and talking to the camera, with music playing in the background. In this situation, you would need to provide complete information in the RAC parameter, including the influencer’s words, song lyrics, and even text or signboards visible in the video.
Failure to provide RAC may result in a policy violation
If a publisher fails to provide RAC parameters correctly or provides incomplete information, it will be considered a violation of Google AdSense policy. This could impact your account. Therefore, it is crucial to provide complete and accurate details of each ad source.
How will this change affect publishers
With this update, website owners and publishers will need to increase transparency about ad sources. Each traffic source will now require Google to report which ad or content was shown to the user. This will make Google’s advertising system more accurate and reliable. This change is intended to improve user experience.
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When will the new rule take effect and what to do
This new rule will come into effect on November 1, 2025. Publishers should update their code and advertising partner information before this date. Doing so will ensure your site remains compliant with Google’s policies and avoid any potential policy violations.
This move by Google is aimed at ensuring transparency and user protection in digital advertising. While it may seem a bit technical, it will improve both ad quality and trust in the long run. Therefore, all publishers should update their systems as soon as possible to comply with Google’s guidelines.
Disclaimer: This article is based on Google’s official update. Before implementing any changes, carefully read the latest guidelines on the Google AdSense website or Help Center.
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